We find the opportunities your business is missing

Brand Current combines market intelligence, creative strategy and commercial execution to help Caribbean businesses attract customers and grow revenue.

Request a Discovery Call

Explore Our Services

Marketing Strategy

We turn customer and market insights into a focused plan for growth.

  • Marketing plans

  • Mystery shopping

  • Consumer surveys

  • Focus groups

  • Competitor analysis

Digital & Influencer Campaigns

We help you reach the right audiences and measure what works online.

  • Social media management

  • Content creation

  • Email marketing

  • Influencer partnerships

  • Digital marketing dashboards

Brand Development

We give your brand a clear identity and a compelling reason to be chosen.

  • Brand positioning

  • Messaging

  • Visual identity

  • Graphic design

  • Marketing materials

Trade Marketing & Market Expansion

We help you enter new markets and build stronger routes to customers.

  • Market entry plans

  • Distribution strategies

  • Product launches

  • Retail promotions

  • Trade partner sourcing and introductions

Sports Marketing & Development

We help sporting organisations and athletes build their profile and connect with fans.

  • Sports marketing plans

  • Athlete positioning

  • Fan engagement

  • Caribbean team tours: accommodation, transport, fixtures and facilities

  • Training camps and pre-season programmes

Events & Sponsorship

We connect events with audiences and turn sponsorships into meaningful brand experiences.

  • Integrated event campaigns

  • Radio, TV, print, outdoor and digital advertising

  • Sponsorship packages

  • Brand activations

  • Venue branding

Tourism expertise

We help tourism businesses strengthen their offers, partnerships and visitor experience.

  • Tourism marketing consultancy

  • Travel trade partnerships

  • Tourism and hospitality training

  • On-island filming and production support

Our Founder’s Previous Work

  • ATC

    Brand refresh, website coordination and marketing campaign support for Automation Technology College.

    Automation Technology College logo

  • Harold Lovell & Company

    Developed a coordinated visual identity, from the monogram and navy colour palette to letterhead, business cards, envelopes and signage concepts.

    Harold Lovell & Company logo

  • YES Careers

    Developed the YES Careers logo and brand identity.

    YES Careers logo

  • CLICO

    Qualitative and quantitative market research, including focus groups and consumer surveys, to understand customer needs and inform marketing decisions.

    CLICO logo
Christopher Gustave, Founder and Principal Consultant of Brand Current Group

Experienced leadership
Caribbean understanding

Christopher Gustave
Founder & Principal Consultant

Christopher brings 22 years of marketing leadership across tourism, events, distribution, financial services and education, with expertise in brand strategy, market expansion and partnerships.

Brand Current matches each brief with the right specialist expertise, from strategy through delivery.

MBA in Innovation and Entrepreneurship with Distinction, The University of the West Indies.

A clear process, from brief to delivery.

01 Plan

We define your business challenge, audience and desired outcome.

02 Create

We agree the approach, scope, responsibilities, timeline and fees.

03 Deliver

We match your business needs with the right expertise to plan and deliver the work.

Let’s connect your brand with its next customers.

Tell us what you want to achieve: more enquiries, sales, bookings or stronger partnerships. We’ll arrange a complimentary 20-minute discovery call to explore how we can help.